UNISM COMMUNICATION PLAN AND CONCEPT
DIPFASH L3—FYP/02
UNISM 03:
COMMUNICATION PLAN AND CONCEPT
The Communication Plan and Concept booklet dictates all the steps taken that would lead up to the brand launch. Separated into 6 different chapters, it highlights the brand elements both internally and externally, presenting communication plans and strategies, creative concept and campaign media tools used.
Below follows the digital copy of the brand’s Communication Plan & Concept, created to accompany the launch of the brand.
Below follows the digital copy of the brand’s Communication Plan & Concept, created to accompany the launch of the brand.







































CREDIT LIST
communication plan & concept DANESSA TONG
design + layout DANESSA TONG
written by DANESSA TONG
design + layout DANESSA TONG
written by DANESSA TONG