EVERLANE: TRANSPARENT, LITERALLY
DIPFASH L2—S2
PROJECT DESCRIPTION
This project focuses on the re-branding of sustainable fashion brand, Everlane, such as re-imaging of the brand's visuals and change in target group to expand Everlane's demographics. Within this booklet are 7 Chapters, each chapter breaks down and explains how re-branding is done based on each respective aspects, including what Everlane was before, after the implementation of our ideas and its future endeavours.
































































CREDIT LIST
creative direction DANESSA TONG
design + layout DANESSA TONG
written by SITI MARIAM
photography YUAN KUN
styling EDDA YEW
hair + makeup EDDA YEW
featuring PONNIE KEW
AKANSHA
NAJMI
SOWMIA
NICO
design + layout DANESSA TONG
written by SITI MARIAM
photography YUAN KUN
styling EDDA YEW
hair + makeup EDDA YEW
featuring PONNIE KEW
AKANSHA
NAJMI
SOWMIA
NICO